Resource links

Cable and Media:

The Cable Television Advertising Bureau www.onetvworld.org - Provides news and information about cable advertising for marketers and advertisers. Includes research, trends, news, and cable network links. Also has a very complete and extensive “Industry Links” page.

AffiliateWebInfo www.affiliatewebinfo.com - A portal for cable industry affiliate websites. It provides updated information on the latest marketing news available from programmers as well as general cable industry news. Affiliate contact information is also available on the site.

The Reed Television Group www.reedtelevision.com - Website for popular trade magazines, Multichannel News, Cablevision, and Broadcasting and Cable. Top stories in the television and cable industry, cable industry trends and events.

MediaWeek www.mediaweek.com - Analyses media trends nationally and regionally on a weekly basis.

Kagan World Media www.kagan.com - Kagan World Media is a leading source of media & telecommunications business news, data, and economic analysis.

National Cable Television Association (NCTA) www.ncta.com – The principal trade association of the cable television industry in the United States. NCTA's primary mission is to provide its members with a single, unified voice on issues affecting the cable and telecommunications industry.

Cable Television Association of America (CTAM) www.ctamnetforum.com – CTAM is dedicated t0 the discipline and development of consumer marketing excellence in cable television, new media and telecommunications services.

Advertising and Marketing:

American Association of Advertising Agencies (AAAA) www.aaaa.org - the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide.

Women in Cable and Telecommunications (WICT) www.wict.org – WICT’s goal is to advance the position and influence of women in cable and telecommunications through proven leadership programs at both the national and local level.

Adweek www.adweek.com - Breaking news, regional coverage, analytical features, creative corner, and research in the ad agency world.

Brandweek www.brandweek.com - Sister site to adweek.com highlighting brand marketing, trends, and new brands.

Advertising Age www.adage.com - A popular advertising trade magazine that follows the latest trends in advertising, focusing on ad agencies and their clients.

American Demographics www.adage.com/americandemographics/ - Accurate information on current and emerging trends. There are detailed insights into spending, growth, and demographics in key consumer market segments.

Nielsen Media Research www.nielsenmedia.com - Provides television audience estimates for broadcast and cable networks, cable television systems like Comcast, advertisers and advertising agencies.

University Cable Advertising:

The University of Mississippi www.olemiss.edu/depts/telephone_exchange/index8.shtml

Georgia Institute of Technology www.gtcn.gatech.edu/TVGuide/channelLineup.cfm

Kansas State University http://www.k-state.edu/infotech/cable/channel.html

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